Ask for the work to be named. “AI visibility” is a goal, not a description of what someone will change on your website. A proposal should let you identify the pages, technical checks, and reporting included.
Ask what will change
Will the provider write service pages, correct business information, inspect crawler access, improve internal links, or maintain a report? Which items are included, and who reviews the facts?
Our SEO service describes those tasks because an owner should be able to inspect the delivered work. A vague monthly promise is difficult to evaluate even when the intention is good.
Check platform claims at the source
Google’s AI-feature guidance does not prescribe a special AI text file or special schema as a requirement. That statement is about Google’s features; another provider may document different controls.
Ask which product a proposed technical change applies to and request the current documentation. A tool or file can have a legitimate purpose without being a requirement for every business website.
Ask what the evidence actually shows
A screenshot of one AI answer should identify the system, date, question, and cited result. It is not evidence of a permanent recommendation or a sale.
A case study should separate search impressions, visits, inquiries, and sales. Our Oregon RV Outlet project keeps its published figures tied to their period and source.
Ask who owns the work afterward
Clarify access to the website, content, reports, and any tools used. Find out what continues to operate if the engagement ends. These are scope questions, not a reason to distrust every ongoing service.
You should finish the proposal review knowing what will be delivered and how it can be checked. A promised position in every AI answer does not supply that information.
Compare two descriptions of the same offer
“We make your business AI-ready” does not tell you what will change. A reviewable scope would name the pages being assessed, the access checks, the facts or copy to be corrected, and the report you receive. The provider should also say which platform each claim concerns.
Ask for a sample deliverable with identifying customer information removed. Can you see the original issue, the proposed change and the evidence used? A list of prompts or a screenshot of one favorable answer is not the same as completed website work.
Separate recurring tasks from setup. What will the provider do next month that was not finished this month? You may need ongoing publishing or measurement, but the work should have a reason and an owner. The SEO-provider questions cover access, reporting and ownership in more detail.
I run Good Creations in Grants Pass. I work directly with business owners on website design, content, and search. My work includes service writing, inventory websites, and custom publishing tools.
Meet Bob ↗
