A business fact sheet saves you from rewriting the company differently on every page. Keep one reviewed record of the public details, then use it when updating the website and the profiles you control.
Collect the facts, not the sales pitch
- Public business name and the name used on customer-facing materials.
- Actual base, customer-facing locations, and service areas.
- Main phone number, contact method, and applicable opening hours.
- Services offered, important limitations, and relevant verified credentials.
- People customers work with and their roles.
Keep passwords and private customer information out of this document. This is a publishing reference, not an access register.
Separate experience from the company’s history
“I have built websites since…” and “The company was founded in…” can describe different dates. Verify which claim you mean before putting it in copy or structured data.
The same care applies to certifications, awards, and former locations. Use the current name and status, and give historical claims their period instead of making them sound current.
Place each fact where it is needed
The contact page needs current contact information. A service page needs its coverage and scope. A branch page needs that branch’s details. The About page introduces the people and history.
Our location pages identify Grants Pass as Good Creations’ base and explain the areas served. A city page is not evidence of an office in that city.
Keep markup and visible content in agreement
Structured data should describe facts the website supports. Do not add an invented address, rating, or credential to make the code look more complete.
Assign someone to update the reference when the business changes. Then check the website and maintained profiles together. Our content service uses verified business information as the starting material for the writing.
A fact sheet the business owner can approve
Use four columns in your working document: fact, approved wording, source, and review date. For example, service area should point to the owner’s confirmed coverage; a product limit should point to its current specification. Private records can remain private while the approved public fact is published.
Keep “Bob has built websites since 1995” separate from the founding date of a particular company. Keep “serves Medford” separate from “has an office in Medford.” Combining those statements can create a false business history or location even when the individual facts are true.
When a fact changes, search for every published instance: homepage, service pages, footer, listings and structured data. Update the places that need it. The fact sheet earns its place by preventing contradictions, not by adding another document to maintain.
I run Good Creations in Grants Pass. I work directly with business owners on website design, content, and search. My work includes service writing, inventory websites, and custom publishing tools.
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